PepsiCo recently renewed a three-year partnership with the UEFA Champions League that includes flagship global brands Pepsi Max, Lay’s and Gatorade, making Gatorade the Official Sports Drink of the tournament. 

The UEFA Champions League Final is the world’s most watched annual sporting event. The season from the Play-Offs to Final runs over 17 match weeks with a total of 145 games.

The league provides more than 110,000 hours of TV content over a season and audiences are significant regionally and globally, with 1.1 billion unique viewers of live match coverage worldwide.